Sustainable Economics
Ultimately, a sustainable economy is an essential context for every sustainable business initiative. It is what the business both needs and seeks to contribute to: in the long run, its goal is to create wealth by helping to assure a piece of our human future.
One project of the Incubator should be to publish a book about creating the sustainable economy, as viewed from the trenches of creating and growing new ventures .
As matters stand today, the future of the human species is in serious doubt, and is by no means completely assured. We are using up the world’s stores of fossil energy, and in the process releasing its byproducts into the atmosphere. Our presence is everywhere having an impact on the natural environment, and in some opinions has already exceeded the carrying capacity of our very small and fragile planet. If we are to survive, a great deal – almost everything about our current lifestyle – must change. Some of it has already started changing, as in the transition from the incandescent light bulb to the compact fluorescent to the LED. But this is just the beginning. It is the beginning of the end of the era of profligacy.
For the latest entries relating to this project, see News, Reflections, Economics.
